When it comes to interior photography, few achievements shine as brightly as having your work featured in a prestigious Interior design magazine.
Publications like Architectural Digest, Good Housekeeping, Elle Decor, and others not only celebrate the beauty of exceptional interiors but also amplify your work and authority to a global audience. But how do you navigate the process of getting published in these coveted outlets? Here’s an insider’s guide to help you understand the journey from pitch to print.
Architectural Digest, (Level 5 Renovation)
1. Understand the Magazine's Style and Audience
Each publication has its unique aesthetic and target audience. For instance, Architectural Digest leans toward high-end, luxurious designs, while Good Housekeeping often highlights functional and approachable interiors. Research the types of projects they feature to ensure your work aligns. Study recent issues and pay attention to the styling, photography, and tone of the articles.
Homes and Gardens (Sims Hilditch)
2. Create a Strong Visual Portfolio
Invest in professional photography that captures your projects at their best. Publications prioritize high-quality images that tell a story, so ensure your portfolio reflects this. Work with photographers who understand the nuances of interior design photography—lighting, angles, and composition make all the difference.
Architectural Digest (Localia Interiors)
3. Craft a Compelling Pitch
A successful pitch is as much about storytelling as it is about visuals. Editors want to know the story behind the design—the challenges overcome, the client’s vision, or any unique details that make the project stand out. Pair your narrative with high-quality images that capture the essence of the space. If possible, include a mix of wide-angle shots and detail-oriented vignettes to give editors a complete picture.
Elle Decoration, Level 5 Renovation
4. Collaborate With PR Professionals
If navigating the publishing world feels overwhelming, consider partnering with a PR expert. They often have established relationships with editors and can help tailor your pitch to maximize its impact. However, do realise that this collaboration can have a considerable financial impact on those designers starting their pr journeys.
Good Housekeeping (Sofia Clara)
Good Housekeeping (Localia Interiors)
Good Housekeeping (Localia Interiors)
Good Housekeeping (Kavina Studio)
The Haute'Xposure edge
As an interior photographer, I have built relationships with editors, writers, and journalists and I regularly receive round-up requests looking for specific types of projects. I also pitch projects on behalf of my clients, helping them gain the exposure they deserve.
If you’re looking to take your designs to the next level, let’s work together to create stunning visuals that make editors take notice. Whether you’re an emerging designer or a seasoned professional, the right exposure can elevate your profile in ways that resonate for years to come.
NZZ Residence (Localia Interiors)
